jueves, 26 de agosto de 2010

Jabón Palmolive (Diciembre 1934)

clic sobre la imagen para agrandarla

¡¡El precio!! El precio es lo primero que me llamó la atención del anuncio que comparto con ustedes esta semana. El jabón es conocido de todos, al momento de escribir esta reseña tiene un costo aproximado de $8 a $10 la barra (antes le llamaban pastilla). Pero no se debe olvidar un detalle, los pesos de este anuncio, y los actuales, no son los mismos: en 1993 se le quitó tres ceros a la moneda, debido a la terrible inflación que se tuvo en la década de los años 1980's. Por lo tanto, la "pastilla" costaría ahora unos $8,000 lo que equivale a 40,000 veces el precio de 1934. Saquen sus conclusiones.

Tal vez no venga al caso, pero la modelo en la foto de la parte superior se me hace muy bonita, y su corte de pelo indica claramente la época. Los anuncios de ese tiempo trataban de convencernos, incluían mucho texto, y la frase "conserve ese cutis de colegiala" se usó por muchísimos años.

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